Meet the Team

Sheetal Patel

Dr. Sheetal J. Patel

Dr. Sheetal J. Patel is a fifteen-year veteran of creating engaging brands, marketing strategies, and stories that effectively impact people’s lives. She has worked across industries helping organizations understand their employees and customers in order to have the greatest impact. Her recent research has focused on meaningful work, multigenerational workplaces, learning, DEI online,  and brand management. She is currently the co-founder of 95z, researcher and strategist at LinkedIn, and speaks and consults regularly.

Patel is a published author. She was awarded the NACE/Chevron Award by the National Association of Colleges and Employers for achievement and innovation in branding. She has also been the recipient of over $225,000 in fellowships, grants, and scholarships for her research. She is dedicated to developing stories that serve her communities in her spare time as well, participating in such activities as the classical dance performance art of Kuchipudi, photography, and writing about women and balance.

Iyad Uacoub

Iyad Uacoub is an HR & Learning leader specializing in workplace learning and coaching. He is currently the Head of Learning & Development at a multibillion dollar startup in Silicon Valley and led HR at two other startups, all achieved a unicorn status. Iyad founded Sparathon, a boutique coaching consultancy based in San Francisco, where he trained and coached hundreds of leaders at companies such as Google, Microsoft, Linkedin and Apple. He worked as a career educator at Stanford University and Purdue University, and as a project leader with the United Nations.

Iyad earned his Masters in HR & Org Behavior from Purdue as a Fulbright Scholar. His doctoral research focuses on workplace biases, diversity and inclusion, workplace culture, agile learning, intersectionality, and women engagement. He is a certified coach, a member of Harvard Institute of Coaching (IoC) and the International Coaching Federation (ICF),  and sits on Harvard Business Review Advisory Council and Forbes HR Council.

Iyad UacoubVicky Chung

Vicky Chung

Vicky Chung is a story shaper and designer. A decade of crafting campaigns within the intersections of social impact and digital design has taught her to tackle challenges with creativity and cultural insight while never straying from the importance of delivering a compelling story. Currently, Vicky is the Head of Communications at Hasso Plattner Institute of Design at Stanford University (a.k.a. Stanford d.school). She acts as the cultural translator and intersects with all corners of the d.school to develop and design communications strategies that move people to action. Previously, at BEAM Stanford Career Education, she played a pivotal role in using experiential branding to jumpstart the meaningful work movement at Stanford. 

Vicky is also a trained mediator in conflict resolution and a group facilitator specializing in social justice dialogues. She has a passion for experiential teaching and has led workshops in the community on a variety of topics. Vicky continues to pursue social change through her work with the National Asian Pacific American Women's Forum and opportunities that support diversity, equity, and inclusion. As much as she can, Vicky retreats to the water where her love of outrigger canoe paddling has taken her to races up and down the coast of California and to Hawaii.

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